Our society is changing and if there is a thing that adidas isn't afraid of it is change. Isn't it the brand that shifted the focus from top athletes to artists and rappers? Recently a new colorway of the I5923 (formerly known as Iniki) surfaced and if you like it because of its pastel tones color palette, let it be known that there is more to it. adidas Originals I5923 Pride celebrates LGBT Pride and 10% of the sales of this style is given to charity organizations that support this movement. Rebel with a cause!