The North Face Extreme

The North Face Extreme shows how the brand moves with a contemporary logic

The North Face went through a sort of renaissance these last seasons that gave it a new and improved identity. If before it was the reliable outdoor brand whose mission was to provide the ultimate protection for the worst weather conditions, it recently evolved into something new. Belonging to the modern dynamics that include collaborations and limited edition capsules in the development of the collections, The North Face is now a reference for a young urban demographics that see it as the new new, even if the brand was actually founded in 1966.

The new way to live the city is outdoor inspired and it is called The North Face Extreme

His latest capsule is called The North Face Extreme and in its intention there is the goal to bring back retro aesthetics in a color palette that is related to early 90's vibe, putting emphasis on OG outdoor. The paradox is that now outdoor is a trend with a great traction in urban territory so who could ever do it better than an OG outdoor brand?! Bring the mountains in town with EXTREME PULLOVER HOODIE . You can spot this capsule by the classic logo that got rid of the square around it and added an "extreme" with a 45 degrees inclination.

The city will be a better place once you cop The North Face Extreme at Move

It's like going back in time with overalls, jackets, pants and tees whose parts are excuses to play with bright colors creating a vivid contrast with the grey concrete that our cities are made of. Of course we at Move are your partners when it comes to bring a joyful vibe to the city. Give a look to the items that belong to the capsule and cop your favorite: there is no way that you will end up empty handed.

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Shop: Corso Cavour, 25/27 - 37121 Verona, IT

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