Champion

Champion

Hardly a brand can represent better than Champion original sportswear. It may be enough if we tell you that champion invented the hooded sweatshirt but there is much more. The brand born in 1919 from Feinbloom brothers of Rochester NY, will become Champion Knitting Mills to remain Champion only around the 70s. We attribute this brand with the innovation of the Reverse Weave, but also the first reversible t-shirts and the breathable mesh of basketball uniforms.
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Hardly a brand can represent better than Champion original sportswear. It may be enough if we tell you that champion invented the hooded sweatshirt but there is much more.

The brand born in 1919 from Feinbloom brothers of Rochester NY, will become Champion Knitting Mills to remain Champion only around the 70s. We attribute this brand with the innovation of the Reverse Weave, but also the first reversible t-shirts and the breathable mesh of basketball uniforms. For these aspects alone there is enough to write a book. For the record Reverse Weave is a way of weaving backwards, born from the idea to avoid shrinkage of the uniform of American Campus, often underwent to intense washings.

The history of this brand is full of significant moments, from the first campus of Michigan University that gets his tracksuits and official uniforms produced by Cahmpion to the collaboration with NBA of whom this brand produced the ahletic apparel. One over them all is the collaboration with basketball Dream Team that won in 1992 the gold medal at the Barcelona Olympics. From this date on Champion starts to be a reference for European sportsmen too.

In the throwback of the original culture of that period that is still ongoing, Champion has a key role that can’t be ignored.  Champion apparel is at the center of several collaborations. Bape, Stussy but also Vetements, Off White and even Supreme developed collaboration projects which make it in all respects Champion a milestone of urban culture.

Champion proposal is a sportswear trascending streetwear with fleeces, coach jackets, pants and short for those that want to be champions in life, no matter if we talk style or sports field.

 
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Headquarters: Viale dell'Industria, 38 - 37135 Verona, IT
Shop: Corso Cavour, 25/27 - 37121 Verona, IT

VAT number IT04264340235

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