Diadora
In a scenario where sneaker fans already have their strong references, it may seem complex to add another brand but Diadora knew that it may count on its points of strength to succeed. The team spirit of this brand is in its name derived from Latin that stands for “to share gifts and honors”.Born in 1948, we have to wait up to the early 60s to see the first sporting styles, considering that these will be developed in collaboration with great athletes such asRoberto Bettega and Bjiorn Borg.
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In a scenario where sneaker fans already have their strong references, it may seem complex to add another brand but Diadora knew that it may count on its points of strength to succeed. The team spirit of this brand is in its name derived from Latin that stands for “to share gifts and honors”.
Born in 1948, we have to wait up to the early 60s to see the first sporting styles, considering that these will be developed in collaboration with great athletes such asRoberto Bettega and Bjiorn Borg. Passion, stylistic avant garde and technological innovation together with a constant research on materials make possible that in 2009 Diadora decides to accept the challenge and comes back with its most iconic designs.So, thanks to its timeless styles reproduced with contemporary materials and comfort solutions that have no equals that Italy makes itself heard again in global sneaker scene.
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