Huf

Huf

Huf Worldwide was born from a path based on skateboarding but it’s something bigger. Huf (so the skate community called our Keith) after he represented for years a milestone in New York skate scene decides to move to California and there he lays his foundations with his first store that opens its doors in San Francisco in 2002. Known for being a stylish character, moderate and clean, in its concept store he proposes a selection of skate brands joined by limited edition sneakers and streetwear apparel.
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If it wasn’t for the excellent job as a pro skater that Keith Hufnagel carried on for decades, hardly his brand would have been equally successful.

Huf Worldwide was born from a path based on skateboarding but it’s something bigger. Huf (so the skate community called our Keith) after he represented for years a milestone in New York skate scene decides to move to California and there he lays his foundations with his first store that opens its doors in San Francisco in 2002. Known for being a stylish character, moderate and clean, in its concept store he proposes a selection of skate brands joined by limited edition sneakers and streetwear apparel, everything in a coherent and sought after way like you can expect from a character of this kind.

It’s in this occasion that Huf makes the first tests of his private label with t-shirt and hats and his taste meets expectations, determining the success of his brand that after a short time starts selling his own skate shoes as well. Huf continues to receive consensus and that's why his brand begins to produce also jackets, pants, shirts, backpacks and the infamous socks with the “leaf” in a complete range that shows rare attention to detail.

Thanks to his precious collabs Huf is positioned in the center of streetwear, thus clinging to alliances with Chocolate, Obey but also Pink Panther, Blondie and even with Penthouse magazine.

 

With such a pedigree are there any doubts left?

 
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Move Shop

Headquarters: Viale dell'Industria, 38 - 37135 Verona, IT
Shop: Corso Cavour, 25/27 - 37121 Verona, IT

VAT number IT04264340235

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