Iuter is the contemporary embodiment of Italian creativity. In a tale of organic growth, Alby and Andrea create the utmost representation of their environment of Milan, where the need to elevate the standard of their brand to urban luxe is the only choice. Check how Iuter reacted accordingly to the fast pace streetwear changes and you will end up loving this brand.
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Iuter represents an authentic tale of success

Iuter reached very high levels that take it to be considered one of the most important urban luxe brands in Italy. Yet its story is just like that of many other brands: Alby and Andrea are part of a crew whose main interests are snowboarding and party time. This takes the two friends from Milan to create the first Iuter t shirt, with a logo whose shape is among a diamond and a shield. The network that they belong to works in their favor and the result is totally successful. Word of mouth is effective and the authenticity of the founders towards other street activities, such as skateboarding and writing, lays the foundation of what will become with time the most successful streetwear brand in Italy.

Acquiring its own production plant made Iuter progress qualitatively

Giving a different flavor of how you should dress in a urban environment, Iuter apparel takes off and in 2010 the brand gives a twist to the whole manufacturing process, acquiring a production plant in Milan area. In this way the brand can elevate the standard of its collections and create a Iuter t shirt with precious embroideries rather than a cut and sew Iuter fleece whose taste is progressive and inspired.

Made in Italy apparel and creativity is Iuter winning formula

Responsive to the way urban apparel evolves, Iuter incarnates the ultimate version of Italian creativity. Its whole collection, that also includes Iuter jackets rather than jogger pants, appeals to those in the know of trends and news. When it comes to a reliable Iuter store, we carry its sharpest items for quite a few seasons, now: Iuter shop online translates into Move.

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Move Shop

Headquarters: Viale dell'Industria, 38 - 37135 Verona, IT
Shop: Corso Cavour, 25/27 - 37121 Verona, IT

VAT number IT04264340235


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