Levis Redtab

Levis Redtab

When a brand is active since 1873 there are great chances that it was born from a brilliant intuition. Mr. Levi Strauss and mr. Jacob Davis decided in that year to produce a workwear pant with rivets. Their creation has a very particular plus: it’s so resistant to display this feature with a leather label representing two horses that try unsuccessfully to rip a pant going in two opposite directions. Levi’s jeans is officially born.
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When a brand is active since 1873 there are great chances that it was born from a brilliant intuition. Mr. Levi Strauss and mr. Jacob Davis decided in that year to produce a workwear pant with rivets. Their creation has a very particular plus: it’s so resistant to display this feature with a leather label representing two horses that try unsuccessfully to rip a pant going in two opposite directions. Levi’s jeans is officially born.

It’s a timeless item hat has gone through entire ages, banned in some schools during the 50s because it represented a bad influence on students up to become an object of worship in contemporary era. Through a hard work of communication in the 60s on the image of the denim pant, Levi’s becomes a casual item in all respects and the brand is gradually recognized as an American classic.

Levi’s Red Tab is the division that celebrates the charm of the heritage of this brand. What’s the part of the jeans pant that made whole generations dream, if not its red woven label?! This collection revises in a contemporary key the avobe mentioned concept of American classic, relying on the roots of the brand and reproposing shorts with contemporary fit, striped t-shirts, flannel shirts but also denim shirts and jackets, without forgetting pants.

In this section of Levi’s in fact we find the variations of Levis 501 and the most recent Levis 502 and Levis 511, jeans that aren’t afraid of passing fads and they are built to last. The claim of this brand in the 80s was “enter the legend”. Let’s say that they made a good job: do you know a brand more legendary than this?

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Headquarters: Viale dell'Industria, 38 - 37135 Verona, IT
Shop: Corso Cavour, 25/27 - 37121 Verona, IT

VAT number IT04264340235

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