Nike Running

Nike Running

Nike surely had a long and articulated story but the spark that made everything start was the running. If founders Bill Bowerman e Phil Knight started to deal in running shoes 1963 importing them from Asia, at a given moment they decided to get serious. In 1971 their Blue Ribbon Sports therefore becomes Nike, inspired by the name of the Ancient Greek Goddess of Victory. Its symbol will be the Swoosh, the V that represents graphically the Goddess wing as well as the concept of movement and dynamicity.
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Nike surely had a long and articulated story but the spark that made everything start was the running. If founders Bill Bowerman e Phil Knight started to deal in running shoes 1963 importing them from Asia, at a given moment they decided to get serious.

In 1971 their Blue Ribbon Sports therefore becomes Nike, inspired by the name of the Ancient Greek Goddess of Victory. Its symbol will be the Swoosh, the V that represents graphically the Goddess wing as well as the concept of movement and dynamicity. It’s in the following year that Nike Cortez will appear for the first time on the track of the Eugene, Oregon Olympic stadium.

It was impossible to forecast that Nike would have become a global phenomenon for what concerns sports but even for running alone, innovations have been several and all of them significant. The most noteworthy is Air, the transparent unit in clear plastic material gas injected that inside the outsole, in the heel area (in some cases even in the toe), makes the shoe lighter and much more reactive.

Not so resounding but not least Phylon, Cushlon and Lunarlon are the other exclusive sole technologies of this division that has recently created the Nike Free sole. For what concerns the upper, Nike is gaining consensus at all levels for Flyknit and Flymesh uppers: lighter, more responsive and with optimal breathing. 

Exclusive technologies of this brand are also found in the clothing section with the development of breathable Dri-Fit t-shirts and trousers and Nike Power that gives a compression fit that allows maximum freedom of movement.

With its historic styles (including Air Max, recently redesigned by incorporating the latest technologies) and new designs, Nike Running offers solutions for your sporting performance, regardless of whether you train to keep fit, run for long or run fast.

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Move Shop

Headquarters: Viale dell'Industria, 38 - 37135 Verona, IT
Shop: Corso Cavour, 25/27 - 37121 Verona, IT

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