Polar

Polar

Polar is born from a brilliant intuition at the right time. The veteran founder Pontus Alv, already pro skater for Mad Circle before and then Arcade, decides to become aware of his potential and puts to an end the American Dream.He is not interested in being a B-type professional based on his background, wants to claim his European status, but above all his own personal vision of skateboarding.
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Polar is born from a brilliant intuition at the right time. The veteran founder Pontus Alv, already pro skater for Mad Circle before and then Arcade, decides to become aware of his potential and puts to an end the American Dream.He is not interested in being a B-type professional based on his background, wants to claim his European status, but above all his own personal vision of skateboarding. From Malmo in Sweden Pontus acts to promote its brand by working on three key points: the development of DIY skate spots, focusing on the "quick feet" style and a video production closer to author cinematography, aimed at making evident and exciting the two previous concepts. Polar is a kind of black sheep in skateboarding, away from spotlights and famous spots with the goal of making stupendous thanks to the skateboarding, areas where no one would have thought you could ever do a trick. Nobody apart from Pontus and his team.The consecretion as European supporting column of European skateboarding comes with the “In Search Of The Miracolous” video of 2010 where the creativity of the brand expresses immortalizing fast lines on a long spot of banks and quarters of every type built by skaters on the wall dividing the railroad from Pedestrian walkway, the TBS (Train Bank Spot) in Malmo.It is evident that Polar not following Uncle Sam, develops in his boards and clothing a fun, yet subtle, sarcastic and unobtrusive taste, for which the fans of the brand are delighted.In addition to the most popular Polar curved visor hat, there are also t-shirts, long-sleeved thermal tees, jackets, sweatshirts and shirts, all ready to claim your membership to the movement without drawing too much attention. It will be your skating to do the talking…

 
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Move Shop

Headquarters: Viale dell'Industria, 38 - 37135 Verona, IT
Shop: Corso Cavour, 25/27 - 37121 Verona, IT

VAT number IT04264340235

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