PONY

PONY

Pony was born in 1972, at a moment in time where there was emphasis on sports much more than now. This meant that there were opportunities in the market and a soccer player from Uruguay called Roberto Muller decided that it was time to venture in such market. He felt that the sport-lifestyle industry would have soon merged into fashion and he wasn't wrong at all.
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Pony was born in 1972, at a moment in time where there was emphasis on sports much more than now. This meant that there were opportunities in the market and a soccer player from Uruguay called Roberto Muller decided that it was time to venture in such market. He felt that the sport-lifestyle industry would have soon merged into fashion and he wasn't wrong at all.

His Product Of New York was ready to take flight and it's still here a long time after its 40th anniversary. In its roster there were superstars like Pele for soccer and Spud Webb for basketball but the brand had its ambassadors in baseball and boxing alike, just like in tennis.

It is in 1982 that the brand starts to use the claim "the mark with the chevron" in its ads, putting to everybody's attention the importance of its branding on the side panels of the sneakers looking like a capital V, that made these athletic trainers stand out. Styles like Profile Hi, MVP 2, M-100 Hi, M-50 Lo like Cross Trainer and Mentor made a mark in sneakers world and became true icons.

In more recent times Pony had the chance to make collaborations with crucial names for New York street scene such as Bobbito Garcia of the DJ duo Stretch and Bobbito, like with the OG photographer Ricky Powell. Beside these, other collaborations that deserve a mention are Pony x Joey Badass and Pony x Ronnie Fieg.

These sneakers bring the New York vibe to the rest of the world, but you don't need to dodge yellow taxis to enjoy these sneakers to the fullest at your own way.

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Move Shop

Headquarters: Viale dell'Industria, 38 - 37135 Verona, IT
Shop: Corso Cavour, 25/27 - 37121 Verona, IT

VAT number IT04264340235

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