New Era Caps

New Era Caps

New Era is synonymous of sport caps all over the world. It’s the brand that bypasses the borders of what can be a “niche cap” and it’s recognized worldwide as the producer of New York Yankees and Los Angeles Dodgers caps even from the man in the street but this is just the tip of the iceberg. New Era doesn’t produce caps but “blank canvas to express yourself”. The brand founded by Ehrhardt Koch in 1920 ( Buffalo USA ) starts fron the vision to create a superior product, a cap with a very high standard of quality.
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New Era is synonymous of sport caps all over the world. It’s the brand that bypasses the borders of what can be a “niche cap” and it’s recognized worldwide as the producer of New York Yankees and Los Angeles Dodgers caps even from the man in the street but this is just the tip of the iceberg.  New Era doesn’t produce caps but “blank canvas to express yourself”.

The brand founded by Ehrhardt Koch in 1920 ( Buffalo USA ) starts fron the vision to create a superior product, a cap with a very high standard of quality exactely in the industrial revolution period. The opportunity comes with the rise of baseball, the American “national pastime” par excellence. There was the need of a cap that beside representing your own colors in the field, kept sun rays off your eyes and gave justice to your pride of belonging, typical of team sports

In 1954 the iconic 59FIFTY is born, the fitted cap that made evident the level of excellence that New Era wanted to reach. Thanks to the creation of this style the activity of the Koch family, expanding with the typical entrepreneurship of Americans, was supplying caps to most Major League Baseball teams. 

The deal gets sealed in 1993 with the exclusive for New Era to supply to MLB the 59FIFTY of the collection Authentic with the official team colors that you can find in our store. The deal with National Football League will come the following year asserting New Era Caps hegemony for what concerns caps.

In parallel it also develops apparel that embodies the spirit of the sport seen from the perspective of this brand: functional, clean and with the same attention to detail applied to headwear. Jackets, fleeces, track suits and track jackets are complementary to the brand's proposal which in this way has a more complete product range

With sportswear evolution, the contamination with streetwear and the fast changes typical of our era it was unavoidable that New Era would put up with other hats standards. So here come the snapbacks called 9FIFTY, the caps with the stretch fit 39THIRTY and the strapbacks with the curved visor and the round crown 9FORTY.

Here we are, back to the starting point: if you have to express yourself with your cap here there is what you are looking for in total respect of your individuality. It’s not by accident that New Era Caps claim is “Fly your own flag”.

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Headquarters: Viale dell'Industria, 38 - 37135 Verona, IT
Shop: Corso Cavour, 25/27 - 37121 Verona, IT

VAT number IT04264340235

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