Vans
Vans popularity is blowing up yet most of its fans ignore the humble beginnings of this lab shop that opened its doors in 1996. Van Doren Rubber Company was owned by two brothers that had the vision to create a revolutionary concept. Their Waffle sole is indeed an all-rubber vulcanized outsole whose design gives you the ultimate traction on a skateboard.
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Vans is short for Van Doren Rubber company, a brand born in 1966
Who does not hear of Vans before? Synonymous with California lifestyle and carefree attitude, Vans shoes are worn all over the world but what most people probably don't know is how it all started. Van Doren Rubber Company was the name of this lab shop owned by Van Doren brothers that first saw the light of day in 1966. Their vision brought them to conceive one of the most iconic skateboard shoes ever: the Authentic (known as #44 back then). Conceptually speaking it's the Waffle sole to make the difference. Made of natural rubber, its design gives to skateboarders the traction that they were looking for and in this way a legend is born.
A major push for Vans shoes comes from its untouchable team of pro skaters
Timeless styles like Vans Era rather than the popular Vans Old Skool become synonymous with real skateboarding, having on the team untouchable names like Stacy Peralta and Tony Alva. Men's Vans shoes are in heavy demand and when later on in 1988 the attention is at its apex, the brand thinks it's about time to expand the range. That's how in 1988 hightop Vans shoes add a Pro Model called Caballero.
The reason why Vans stayed relevant to this day is its ability to interact with its loyal fans
Belonging to the universe of this brand are so many other classic Vans men's shoes such as the Old Skool but what sets Vans apart is its ability to crossover to music and tattoo scenes. Building a loyal following, through Vans Warp tours, that wears black Vans rather than getting skateboarders love, thanks to its Vans skateparks and competitions, created a state of mind that welcomes you open arms.
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