New Balance started its long path in 1960. Its innovative approach took the brand to design running sneakers as we know them now long before other brands. With a top quality level of its raw materials and a captivating aesthetic, this brand from Boston marked sneakers history with classic silhouettes but it's not afraid to design new styles in the name of sneakers progression.
New Balance approached sneakers design from a different point of view
A lot of time passed from 1960. It was in that year that New Balance Arch Support started from Boston its long path. The first to conceive running sneakers as we know them, New Balance created a captivating aesthetic that stands out and it's easy to recognize. Its N stitched on the side is the trademark that allows you to spot New Balance shoes when you see them. It's not because of gimmicks that this brand gets appreciated all over the world but because of an intuition that no brand had before. Different feet deserve different shapes of shoes so at a point in the history of the brand a few different width of the same size were available. A mens New Balance is not like a womens New Balance.
Lightweight and comfortable are the main traits of New Balance sneakers
This feature was welcomed open hands so the brand whose headquarters in Boston also had an actual manufacture plant, made a mark on sneakers history. It also happened because of the high quality of the raw materials beside its innovative shapes: lightweight foam in the midsole allows you to wear all day long your shoes New Balance and you never feel like taking them off. It's the union of style and confort that set these shoes apart, making styles like New Balance 574 one of the most iconic New Balance mens shoes ever.
Considering their level of course we carry new Balance shoes in our selection
To buy a classic brand not stranger to evolution, we are your New Balance online store: in our dedicated section there is a style for everyone. No matter if you are looking for black New Balance or red New Balance: they are all there
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