Iuter

Iuter

Iuter is the perfect representation of what is the dream of every brand that begins from zero. A clique of friends that starts with an idea, the idea concretizes, it develops up to get a well defined shape and becomes a model of inspiration for other brands, in a never forced organic progression. Alby and Andrea have Milan in their hands but the thing surely didn’t happen overnight. Iuter is a crew originally tied to snowboard world even if it wasn’t rare to go to Milano Centrale and see Andrea skating. Read more

Iuter is the perfect representation of what is the dream of every brand that begins from zero. A clique of friends that starts with an idea, the idea concretizes, it develops up to get a well defined shape and becomes a model of inspiration for other brands, in a never forced organic progression. Alby and Andrea have Milan in their hands but the thing surely didn’t happen overnight. Iuter is a crew originally tied to snowboard world even if it wasn’t rare to go to Milano Centrale and see Andrea skating. Like even Alby’s past as a writer that signed Ian are further confirmations that the people behind Iuter live street related passions with the same authenticity of their “colleagues” from other brands The idea that we were talking about is a logo whose shape is something among a shield and a diamond. This logo ends up on tees and fleeces that reach every niche of urban life, from the pre-Nike SB Jacopo Carozzi, national pride of Italian street skateboarding, to parties that don’t stop until the morning comes, worn by both DJs and people on the dancefloor. This 360 degrees positive response pushes the brand to reach the next level: in 2010 Iuter decides to invest both resources and creativity acquiring a manifacture in Milan area that will allow the brand to reach an evolved level, with made in Italy structured items that are ready for the world. It is because of the partecipation to important trade shows such as Capsule in Las Vegas that Iuter starts to move its steps in the United States, affirming itself as an Italian luxury urban reference brand in the world. In Iuter collection you can find jackets, fleeces, t-shirts and pants whose craftsmanship tell how made in Italy can evolve in something fresh and current, with a high level without necessarily end up in the pot of institutional fashion, in full respect of their own roots.    

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Headquarters: Viale dell'Industria, 38 - 37135 Verona, IT
Shop: Corso Cavour, 25/27 - 37121 Verona, IT

VAT number IT04264340235

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