Puma

Puma

Puma is a very strong reference for sneaker lovers. Like it wasn’t enough it’s a brand that is in the heart of old scholl hip hop aficionados. The legendary Puma Clyde worn by New York Knicks Walt Frazier in the 70s has been portrayed on original b-boys feet in graffiti all around the world. In the early 90s even skaters used it a lot, considering the influence that hip hop had on the scene but also because of the structure of the sneaker that was functional for that use. It has been reissued recently in a new version: Puma Clyde Sock NYC. Read more

Puma is a very strong reference for sneaker lovers. Like it wasn’t enough it’s a brand that is in the heart of old scholl hip hop aficionados. The legendary Puma Clyde worn by New York Knicks Walt Frazier in the 70s has been portrayed on original b-boys feet in graffiti all around the world. In the early 90s even skaters used it a lot, considering the influence that hip hop had on the scene but also because of the structure of the sneaker that was functional for that use. It has been reissued recently in a new version: Puma Clyde Sock NYC. Sparco on the contrary is known for its high speed performance: this brand as a matter of fact also becomes official supplier of shoes and uniforms for Formula One and Nascar. Italian national football team in 2006 has been sponsored by Puma for Fifa World Cup and shortly after Puma signs agreements to produce shoes for Ferrari, Ducati and BMW. One of his main ambassadors is Usain bolt, the Jamaican sprinter that better emphasizes the potential of running shoes from this brand. Considering the momentum that running is gaining among new generations as a matter of fact is a very smart move. The other character of Puma roster that has no problems creating hype around hime (and consequentially around his sponsor) is Mario Balotelli. Supermario refused other important offers and put his skills on the field at Puma service.  The vision with whom Puma broke into the hearts of young music lovers is the choice of Rihanna as artistic director of women lifestyle section. A testimonial more current and influent was impossible to find but surely the brand doesn’t sleep on its laurels and develops constantly new mateials like Evoknit and new shapes for progressive sneakers such as Ignite and Tsugi Shinsei. What emerges is a very interesting framework, a complete range and more than respectable collaborations with worldwide fame artists such as The Weeknd and Big Sean, beside limited editions with Alexander Mc Queen but also Trapstar and Commonwealth.    And you, what kind of Puma are you?

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Move Shop

Headquarters: Viale dell'Industria, 38 - 37135 Verona, IT
Shop: Corso Cavour, 25/27 - 37121 Verona, IT

VAT number IT04264340235

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