Puma is the smart alternative when it comes to contemporary sneakers. No matter if the brand brings back OG styles rather than designs new silhouettes, its touch is one of a kind. The reason is that the brand has developed an equal attention to both sports and music movement. This allows the brand to be exciting and never predictable towards urban audience.
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For those wanting an alternative, Puma offers a proposal whose roots are solidly planted in urban culture

Puma is offering an alternative since 1924. Founded in Herzogenaurach, Germany by Rudolf Dassler, brother of adidas founder Adi Dassler, this brand was destined to leave a mark in street culture. Its OG classic style Puma Clyde, endorsed by Walt "Clyde"Frazier in 1971, became synonymous with hip hop and you could see it at b-boys feet while breakdancing rather than represented on graffiti puppets all over the world. It's evident to the brand: music movements are just important as sports and that's why Puma always kept an ear to the streets.

Equally giving importance to its past and future, Puma retro silhouettes are appealing, just as the new chunky sneakers

Having developed iconic chunky sneakers in the 90s and patented technologies such as Puma Cell, gives the brand the opportunity to have plenty of choices when it comes to bring back retro silhouettes. In parallel its new styles are meeting the expectations of the fans that  are satisfied with the contemporary appeal of sneakers like Puma RS, one of the favorites of the brand, especially when it comes to collaborations with other brands.

For Puma sports are just as important as music in its evolution

The unique approach to both sports and music made possible to have in its roster at some point a star player like Mario Balotelli rather then pop superstar Rihanna and this alone says a lot about how the brand perceives its evolution. Don't underestimate its potential: Puma stays fresh.

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Move Shop

Headquarters: Viale dell'Industria, 38 - 37135 Verona, IT
Shop: Corso Cavour, 25/27 - 37121 Verona, IT

VAT number IT04264340235


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