Reebok

Reebok

When we talk Reebok we should never forget that at a point in its history the brand had a team whose roster included from 50 Cent to Jay z, from Allen Iverson to Stevie Williams but Reebok freshness started way before. If skaters have printed in their head Kareem Campbell poster on Big Brother Magazine where he skates World Park covered in graffiti in Reebok Workout, basketball players have in mind the unforgettable Reebok Pump that got NBA crazy, Shaquille O’Neal above all. Read more

When we talk Reebok we should never forget that at a point in its history the brand had a team whose roster included from 50 Cent to Jay z, from Allen Iverson to Stevie Williams but Reebok freshness started way before. If skaters have printed in their head Kareem Campbell poster on Big Brother Magazine where he skates World Park covered in graffiti in Reebok Workout, basketball players have in mind the unforgettable Reebok Pump that got NBA crazy, Shaquille O’Neal above all.  Who could ever say that all this started from an artisan named Joseph William Foster that made in England spiked running shoes? His company founded in 1900 was called J.W. Foster (to become later on J.W. Foster & Sons).  His shoes start to create a buzz at a point that they will be even worn by sprinter Harold Abrahams at 1924 Olympics. Foster grandsons, strong of knowledge acquired from their grandfather, found a company that they will call Reebok, from the name of an African antelope. After they exposed in 1979 at Chicago International Sneaker Trade Show, Reebok got noticed by Paul fireman that acquires the distribution licence for the United States. From that moment on positive results of the brand follow and the brand gets consents for its inventive. Substantially it brings innovations such as Reebok Freestyle, a fitness sneaker for women, Reebok Pump, the sneaker with the pump on the tongue that adapts to the shape of your feet and again Reebok Ventilator to play basketball with side panels for transpiration.  Later on the brand aims to the sport and music crossover with the creation of S. Carter, Jay Z sneaker and of G-Unit line for 50 Cent, another great move that gave a lot of hype to the brand. Reebok success has results so interesting to make way for adidas acquisition in 2005, keeping the two brands separated. This means in concrete terms that Reebok will progressively leave other sports alone to focus more and more on fitness, letting adidas follow the rest. Despite that, Reebok heritage is a relevant factor and it’s exactly because of this that it did not miss the opportunity to collaborate with Palace Skateboards in 2013 for Workout and Freestyle limited editions. Reebok reached excellent results with the strength of its product, without overdoing with marketing plans but pondering every move. It’s for this reason that who wore it back then and knows its level of quality, keeps on wearing it now, always with pride.  

move shop filter

0 items found

There are no products that match the filters you have selected, try to delete some or use the search on the site.

Move Shop

Headquarters: Viale dell'Industria, 38 - 37135 Verona, IT
Shop: Corso Cavour, 25/27 - 37121 Verona, IT

VAT number IT04264340235

Information

metodo di pagamento
Trustpilot