Carhartt

Carhartt

Carhartt was born basically as a workwear brand in a Detroit of 1889 where railroad workers need durable and confortable clothing that protects them from cold. It’s a reality that mirrors the industrial development of America in the city also known as Motor City.It’s a symbol of the progress of the United States that need to grow thanks to its immigrants, that build it piece by piece. Its name comes from Hamilton Carhartt. Read more

Carhartt was born basically as a workwear brand in a Detroit of 1889 where railroad workers need durable and confortable clothing that protects them from cold. It’s a reality that mirrors the industrial development of America in the city also known as Motor City.It’s a symbol of the progress of the United States that need to grow thanks to its immigrants, that build it piece by piece. Its name comes from Hamilton Carhartt that handed it down to his descents, making it de facto a family company.  The brand becomes part of streetwear culture around the end of the 80s, with all the great workwear brands that get recognized by the hip hop community as stars and stripes classics, perfect to be used on the street. It’s in that period that you see videos with Dr Dre and Snoop, with Wu Tang Clan on the other coast wearing Carhartt. From Carhartt in the states starts a European division thanks to Work In Progress that elaborates on the concept of workwear and makes it become premium streetwear, redesigning its fit but trying to keep the fabrics. Jackets start to be seen around more and more like it happens for cargo pants, chinos, fleeces, shirts, hats and t-shirts that entered massively in our way of dressing.   If you are in doubt… choosing Carhartt you won’t be wrong.

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Headquarters: Viale dell'Industria, 38 - 37135 Verona, IT
Shop: Corso Cavour, 25/27 - 37121 Verona, IT

VAT number IT04264340235

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