Nike Jordan

Nike Jordan

Often in streetwear world you get to hear the word “iconic”. An icon is a person, a brand, an object that has a strong leadership and has left an indelible mark. Here at MoveShop we firmly believe without a doubt that another sport icon like Michael Jordan doesn’t exist. MJ starts to make a name for himself in NBA with a game whose level was so high to conquer the cover of Sports Illustrated with the title “A star is born”. The following year Nike proposes to the talented rookie to have his own line that will be called Air Jordan. Read more

Often in streetwear world you get to hear the word “iconic”. An icon is a person, a brand, an object that has a strong leadership and has left an indelible mark. Here at MoveShop we firmly believe without a doubt that another sport icon like Michael Jordan doesn’t exist. Legendary by definition, MJ starts to make a name for himself in NBA with a game whose level was so high to conquer the cover of Sports Illustrated with the title “A star is born”. The following year Nike proposes to the talented rookie to have his own line that will be called Air Jordan. Michael Jordan is basketball. Fans see him as a star player and identify his name with the sport. Of course this works in favor of his basketball shoes and Jordan becomes synonymous of sneakers with the utmost quality that you just can’t discuss. Jordan with time becomes an unheard-of example of marketing: his logo has no letters with the name of the brand close to a symbol, but only his effigy immortalized during a jump, that is the reason why his fans call MJ Jumpman too Styles of this collection are a lot and for this reason Jordan is attributed to have started the sneakerhead phenomenon: the sneaker fans that know every detail of them giving birth to hundreds of websites where they can chat and resell the most hard to find models. Just for the note the Jordan 4 made in collaboration with Carhartt and Eminem costs from 18thousand to 30thousand depending on its size. It’s because of this introduction that Jordan doesn’t need too many presentation: fans perceive his brand like the one and only, dress with Jordan fleeces, t-shirts, tracksuits and jackets and can’t wait to see the next sneaker presented. They all have one dream only: to own all Jordan styles from the first to the last.   

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